Folks just aren’t searching for NFTs anymore, according to Google trends(Opens in a new tab), and my God it has been a nice couple of weeks. Unfortunately, Spotify is encouraging that trend to come to an end.
Spotify, everyone’s favorite streaming service, might be unlocking playlists through NFTs. First reported by CoinDesk(Opens in a new tab), it’s available to NFT token holders with the Fluf, Moonbirds, Kingship and Overlord communities and the playlists are going to be available and updated for a three-month testing period.
Kingship(Opens in a new tab), a metaverse band signed to Universal Music Group, said that Spotify is currently piloting playlists — like one Kingship made itself — that can only be accessed by using a Kingship key cart NFT. Spotify did not immediately respond to a request for comment from Mashable.
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“All you need is a KINGSHIP Key Card NFT to unlock this playlist on Spotify,” Kingship said in a tweet. “For now, this pilot is only available to Android users in the US, UK, DE, AU and NZ. Make sure your Apps are the latest and greatest.”
According to TechCrunch(Opens in a new tab), users will need to link a crypto wallet in order to authenticate their NFT and unlock the playlist. It’s likely only available on Android because Apple has more restrictions on NFTs(Opens in a new tab). Spotify confirmed the pilot to TechCrunch.
“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings,” a Spotify spokesperson told TechCrunch. “We have no further news to share on future plans at this time.”
“This is a special moment,” Kingship tweeted. “We’re all about unlocking real value for our community and pushing the boundaries of music and blockchain, and having our holders be at the forefront of this space. 👑🦩”